w
+
( LOVE FADES )
one year where / one year wear

buy a pair of jeans this January,
get 40% off of a fresh pair next January.

with a new pair of jeans,
we all start at exactly the same place...
a blank slate.

to us, what follows is a beautiful thing.
the relationship between you and your jean.

imogene + willie - top picks
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
imogene + willie
his & hers
the cass leather cafe jacket and
the wilkins selvage denim jacket

imogene + willie - blue black
“i don’t say we all ought to misbehave,
but we ought to look as if we could.”
– orson welles
imogene + willie nashville

in 2009 we set up shop in Nashville, Tennessee
in a 1950s service station.

it started with the desire to make what we couldn’t find.
a perfectly fitting jean...

or perhaps more precisely:
to make perfect jeans for our imperfect bodies.

imogene + willie - top picks