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imogene + willie
we are releasing a new series of graphics. so we made a video documenting a day in the life of matt… following him on a workday start to finish.

watch now →
imogene + willie
we're taking every step to make your visit as safe (and personal) as possible.
imogene + willie
this is a landmark in the history of american made denim. we are releasing two jeans--one women's and one men's--both sewn from the first premium selvage denim to be manufactured in the United States since the closure of Cone Denim White Oak plant in 2017. these jeans are the first pairs to be sewn from denim woven at the new, soon to be legendary, American manufacturing facility, Vidalia Mills.

“blue jeans—the costume of this country—I rather think they are our only national costumes.”

– georgia o'keefe

imogene + willie
imogene + willie

as more and more companies look overseas to make their clothes cheaper and faster, we remain steadfast and stubbornly committed to making all of our clothing here in the United States of America.

introducing, lot no. 001 of Vidalia Mills Denim, now available in barton slim rigid and catherine rigid.

-> shop now.

not all denim is created equal