imogene + willie blue black denim
imogene + willie blue black denim
imogene + willie blue black denim
imogene + willie blue black denim
imogene + willie blue black denim
imogene + willie blue black denim
imogene + willie
imogene + willie
imogene + willie
imogene + willie
( introducing )
blue black denim
we’re excited to say, our new black jeans aren't just black.

we started with a carefully chosen indigo stretch from the infamous Cone Denim mill in Greensboro, North Carolina.

using the deep indigo base of the fabric as the foundation, we overdyed the garment black to achieve a layered and rich finished product that holds true to what we love most, underneath and within…indigo.
imogene + willie - blue black

“style is the answer to everything.
a fresh way to approach a dull or dangerous day.”

— CHARLES BUKOWSKI
imogene + willie nashville

in 2009 we set up shop in Nashville, Tennessee
in a 1950s service station.

it started with the desire to make what we couldn’t find.
a perfectly fitting jean...

or perhaps more precisely:
to make perfect jeans for our imperfect bodies.

imogene + willie - top picks