Committed to producing


all of our clothes here


 in the usa

when we started in 2009, we had a simple goal: to make all of our clothing in the usa.

in addition to making it all right here, everything we’ve ever produced has been made via small-batch production, which helps us make clothing with intention. this helps us avoid creating unnecessary waste, and keeps our focus on appreciating every person who helps us make these garments.



today, as we continue to grow, we remain dedicated to our mission.



it's not a perfect world — and we know that. but we know that if we can put love and intention into each step of the process behind making an imogene and willie garment, we know that we are making something great.
although it may be a small difference, it is still a difference that we believe matters.

the people who

make us who we are

the i+w sewing room

if we're being honest, we sometimes have to remind ourselves to re-iterate where and how we make things... not because we take it for granted, but because it's just how we do business.

our sewing team is truly such an integral part of what we do here -- a team of 12 that we've been fortunate to have known and shared meals with for years. the ones who make so much happen for us.

Mt. Vernon mills

with fewer and fewer mills still standing strong and producing fabrics domestically in the USA, we're beyond grateful for the chance to work with an American owned-and-operated mill that has been producing fabrics here in the USA for over 175 years.

Martin Farms

Larkin Martin's 8,000-acre farm in Northwest Alabama focuses strictly on regenerative farming practices. While the conventional method involves overusing chemical pesticides and plowing soil for weed control, their regenerative approach helps soil maintain its full health and fertility. 

Stony Creek Colors

just thirty miles north of our home nashville, lies Stony Creek Colors: a regenerative farm that grows plant-based dyes throughout the southeast, including natural indigo. this farm was founded with the intent of producing natural indigo the way it used to be made: as a 100% plant-based dye, all while practicing regenerative farming practices.

who we work with

our story

LEARN MORE