LOVE FADES
AN END OF LIFE DENIM RECYCLING PROGRAM
when your favorite pair of i+w jeans meets the end of the road, we're here to help make sure they don't wind up in a landfill.
when we receive your jeans, we'll send you a $75 voucher to use toward a fresh pair of blue jeans.
( step one )
GRAB YOUR JEANS
we're looking for well-loved jeans that have been a part of your life for years. hopefully, they've had a chance to be repaired a time or two to even further the time you've had with 'em.
( step two )
SEND 'EM IN
we can either mail you a prepaid label with accompanying packaging to return to us, or you have the option of printing out a label and sending it yourself. if you're located near our nashville or austin shops, feel free to drop them off in person.
all we ask is that all jeans are washed before being sent our way.*
( step three )
GET A NEW PAIR
many of the jeans we receive will enter our archive, some will be repaired and brought new life, and others will be turned into special limited edition projects.
no matter the state of the jeans, we promise every pair will be saved from winding up in a landfill.
love fades capsule 01
our very first love fades release -- taking the well-loved jeans you have sent our way and giving them a second life.
“i want to die with my blue jeans on.”
- andy warhol
