( new arrival )

imogene + willie
little river sock mill

almost four years ago, we introduced a small sock collection made in partnership with Little River Sock Mill in Fort Payne, Alabama.

what began as a simple desire to make socks in the USA has evolved into a world of its own - one where we get to experiment, explore, and make socks that we'd want to wear.

today, we get to introduce three new additions to the lineup.


every pair is thoughtfully crafted by second-generation sock makers from Texas-grown certified organic cotton.

"without deviation from the norm, progress is not possible."

- frank zappa
( featured )

the service station trucker

simple, straightforward, made well, and made right here.

shop now ->

a vintage-inspired trucker hat that checks all the boxes: fit, construction, quality... and, most importantly, made in the USA.

shop now