some will say a t-shirt is just a t-shirt.

but we, as with everything we make, want our t-shirts to set themselves apart from the pack. the right tee should feel so effortless that when all your laundry is clean, you know which shirt you'll reach for first (whether you think about it or not).

the pieces we use and wear every day may not be the most extravagant, but they're consistent, purposeful, and timeless.

( introducing )

the classic knit faded black crew

our beloved basic knit crew is now available in a second colorway.

as always, all the fabric for each of our t-shirts is knit exclusively in American mills. from there, every tee is patterned, cut, and sewn in the USA.

it's the hard way, but to us it's the right way. as other businesses push themselves to do things faster and cheaper, we do it our way for one reason: it makes a difference.

we believe that difference matters.

"the gratification comes in the doing, not in the results.”

- james dean
( featured )

the classic knit vintage white crew

the second half of our uniform. 

everything we love is tied to a memory... even a t-shirt.