we were raised on denim. for me it was growing up in the family business...where our hands and most things we own have always been stained blue.
before we officially started imogene + willie, we didn’t know exactly what our fits would be. but as seasoned collectors and lovers of good denim, we had a pretty good idea what we hoped to create. we knew the first fits should be the result of our own understanding.
and deep appreciation of denim history paired with our personal need to make a jean that we actually wanted to wear. even having developed a keen eye for a great fitting jean, the task ahead would be easier said than done.
ultimately, these first two fits would have to be real jeans for real people. not for trends. not to suit an image or lifestyle. certainly not to replicate existing formulas within the industry.