indigo, always.

you've probably heard us say that before.our hands (and most things we own) have always been stained blue.

but what you might not know is that the modern reality of this timeless shade is... complex.

synthetic indigo, which is used in the majority of indigo dying processes, requires significant amounts of chemicals to process. the use of synthetic indigo on a larger scale can also lead to runoff that damages the surrounding environment.

fortunately, there are a few folks in the industry that want this to change.a few years ago, we met Sarah Bellos in the beginning stages of an ambitious, inspiring endeavor. she founded Stony Creek Colors with the intent of producing natural indigo the way it used to be made: as a 100% plant-based dye, all while practicing regenerative farming practices.

since we met, we've been working to find every possible opportunity to incorporate natural indigo -- from hand-dipping garments in-house all the way to large-scale projects. as lovers of the indigo process, it's an important commitment.

which is why we're so excited about what we're sharing today.