in 2009, we introduced our dream with only a single email. our plan was to try and sell 250 jeans in our inaugural fits: imogene (for women) and willie (for men). orders started coming in from all over the country and then, from all over the world. we sold 250 pairs in three weeks then another 250 in the weeks that followed.
it was looking like imogene + willie could become a reality. so, after months of planning, matt and i set up shop in an old service station in Nashville, TN.
we opened our doors on a warm day in July, inviting everyone we knew and a lot of people we didn’t. and we threw a party. on that hot and balmy Nashville night in July, the dream of imogene + willie suddenly became real.