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      isabelle natural rinse

      high-rise fit, sewn from a rinsed 100% cotton natural denim

      i+w x family heirloom weavers hand towel pack 02

      each towel is constructed from 100% cotton by our friends at Family Heirloom Weavers

      the sunfair shirt in vista stripe

      sewn from a 2.5oz, 100% cotton Japanese fabric.

      earl plaid in patterson

      patterned, cut, and sewn in the USA from a 3.8oz Japanese flannel.

      hand stamped "rarin' to go" zippo

      hand stamped on a brushed brass WWII 1941 replica zippo

      barton slim ojai

      American-made Mount Vernon Mills 12oz cotton canvas

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      • new arrivals
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      • under $50
      • gift cards
      • sale

      isabelle natural rinse

      high-rise fit, sewn from a rinsed 100% cotton natural denim

      i+w x family heirloom weavers hand towel pack 02

      each towel is constructed from 100% cotton by our friends at Family Heirloom Weavers

      the sunfair shirt in vista stripe

      sewn from a 2.5oz, 100% cotton Japanese fabric.

      earl plaid in patterson

      patterned, cut, and sewn in the USA from a 3.8oz Japanese flannel.

      hand stamped "rarin' to go" zippo

      hand stamped on a brushed brass WWII 1941 replica zippo

      barton slim ojai

      American-made Mount Vernon Mills 12oz cotton canvas

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      housed inside the old granny white service station in the heart of 12 south

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      we remain committed to make all of our clothing here in the USA.

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      to repair, improve and fortify your jeans-so that you can put more miles into them.

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      it started with the desire to make what we couldn't find.

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      a gathering of community in our backyard, centered around live music and good times.

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    the uniform

    the more things change, the more they stay the same.

    since day one, we've found ourselves wearing the same thing time and time again: a pair of perfectly broken-in blue jeans and a t-shirt.

    even after all this time, you would think it's a part of our uniform -- and in some ways, it is.

    catherine indigo selvage rinse

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    classic knit vintage white crew

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    the drop tee in vintage white

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    willie indigo rigid jp

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    what we've been up to

    what we've been up to

    s/s henley in faded black

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    $105.00
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    $105.00
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    earl plaid in patterson

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    $225.00
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    the shoreline shirt in indigo check

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    $195.00
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    s/s henley in sage

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    $105.00
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    isabelle natural rinse

    high-rise straight leg, 13.25oz premium denim

    Regular price
    $235.00
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    $235.00
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    the "pinewood derby" tee

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    $68.00
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    s/s henley in white

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    $105.00
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    the shoreline shirt in white dobby

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    $195.00
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    hencye canvas workpant in natural

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    $195.00
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    the "howdy" tee

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    $68.00
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    the sunfair shirt in vista stripe

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    $195.00
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    $195.00
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    the "classic cowboy" tee

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    $68.00
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    the "willie" tee

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    $88.00
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    ada pasadena

    mid-rise tapered leg, 13.25oz premium denim

    Regular price
    $255.00
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    $255.00
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    classic knit faded black crew

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    $48.00
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    $48.00
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    the sunfair shirt in black

    Regular price
    $195.00
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    $195.00
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    the "buchanan arts" tee

    Regular price
    $78.00
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    $78.00
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    earl plaid in patterson

    Regular price
    $225.00
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    $225.00
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    the serra camp shirt in gold

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    $195.00
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    jane lancaster

    mid-rise straight leg, 11oz premium denim

    Regular price
    $265.00
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    $265.00
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    the "strawberry" tee

    Regular price
    $68.00
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    $68.00
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    the "have a nice" tee

    Regular price
    $68.00
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    $68.00
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    the lounge pant in amber

    Regular price
    $150.00
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    $150.00
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    the s/s coverall in terracotta

    Regular price
    $295.00
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    the ventura chore pant in faded black

    Regular price
    $165.00
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    $165.00
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    the serra camp shirt in maya

    Regular price
    $195.00
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    $195.00
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    the lounge pant in amber

    Regular price
    $150.00
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    $150.00
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    the "best buds" tee

    Regular price
    $68.00
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    $68.00
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    the s/s coverall in dover white

    Regular price
    $295.00
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    $295.00
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    the studio "support live music" tee

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    $68.00
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    $68.00
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    the ventura chore pant in faded black

    Regular price
    $165.00
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    $165.00
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    the serra camp shirt in navy

    Regular price
    $195.00
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    the painters coat in natural twill

    Regular price
    $295.00
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    $295.00
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    the cropped denim souvenir jacket

    Regular price
    $295.00
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    $295.00
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    the ventura chore pant in forest

    Regular price
    $165.00
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    $165.00
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    diana pleated olive herringbone

    Regular price
    $275.00
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    $275.00
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    earl chambray shirt

    Regular price
    $195.00
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    $195.00
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    the ventura chore pant in forest

    Regular price
    $165.00
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    $165.00
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    indigo "flower print" bandana

    Regular price
    $48.00
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    $48.00
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    blake military trouser in washed indigo

    Regular price
    $255.00
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    $255.00
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    the drop tee in field brown

    Regular price
    $55.00
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    $55.00
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    the painters coat in indigo check

    Regular price
    $325.00
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    $325.00
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    the sx i+w "boombox" tee

    Regular price
    $48.00
    Regular price
    $48.00
    $68.00
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    earl plaid in oakridge

    Regular price
    $195.00
    Regular price
    $195.00
    $255.00
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    the sx i+w "cassette" tee

    Regular price
    $48.00
    Regular price
    $48.00
    $68.00
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    the "moto club" tee

    Regular price
    $68.00
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    $68.00
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    indigo "good luck" bandana

    Regular price
    $48.00
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    $48.00
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    the "21" varsity crew in olive

    Regular price
    $98.00
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    $98.00
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    the drop tee in seaside green

    Regular price
    $55.00
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    $55.00
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    the "double trouble" sock

    Regular price
    $28.00
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    $28.00
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    shop new arrivals

    made in the USA.

    © 2022 imogene + willie
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