THE NO-WASH

let's be honest, for the purists out there, we understand. it's your favorite pair, a treasured piece of art. you want to wear them in right and keep them safe! trust us. we get it.


indigo will chip and break down around the points of highest friction - areas like the knees, hips and cuffs. for those of you who want to keep the creases sharp and retain every detail of the life of those jeans, avoiding a wash or tub soak is a great option. if you're keen on never washing, we recommend a few things for accidents that can happen. take a look at our general maintenance and care tips here.