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      isabelle natural rinse

      high-rise fit, sewn from a rinsed 100% cotton natural denim

      i+w x family heirloom weavers hand towel pack 02

      each towel is constructed from 100% cotton by our friends at Family Heirloom Weavers

      the sunfair shirt in vista stripe

      sewn from a 2.5oz, 100% cotton Japanese fabric.

      earl plaid in patterson

      patterned, cut, and sewn in the USA from a 3.8oz Japanese flannel.

      hand stamped "rarin' to go" zippo

      hand stamped on a brushed brass WWII 1941 replica zippo

      barton slim ojai

      American-made Mount Vernon Mills 12oz cotton canvas

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      isabelle natural rinse

      high-rise fit, sewn from a rinsed 100% cotton natural denim

      i+w x family heirloom weavers hand towel pack 02

      each towel is constructed from 100% cotton by our friends at Family Heirloom Weavers

      the sunfair shirt in vista stripe

      sewn from a 2.5oz, 100% cotton Japanese fabric.

      earl plaid in patterson

      patterned, cut, and sewn in the USA from a 3.8oz Japanese flannel.

      hand stamped "rarin' to go" zippo

      hand stamped on a brushed brass WWII 1941 replica zippo

      barton slim ojai

      American-made Mount Vernon Mills 12oz cotton canvas

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      housed inside the old granny white service station in the heart of 12 south

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      to repair, improve and fortify your jeans-so that you can put more miles into them.

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      it started with the desire to make what we couldn't find.

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    act natural 🕊

    there are two ways to wear white:

    keep it precious by keeping it pristine.

    or make it precious by wearing it to pieces.

    we live by the latter.

    barton slim ojai

    American-made Mount Vernon Mills 12oz cotton canvas

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    blake military trouser in white

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    vintage white ribbed racerback tank

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    "surf shacks v02" hardcover

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    the shoreline shirt in white dobby

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    the plus candle no. 2 (white)

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    classic knit midweight crew

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    the vintage henley in white

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    hencye canvas workpant in natural

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    "weniger, aber besser less but better" hardcover

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    washed white knit raglan

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    $78.00
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    "handmade in Japan" hardcover

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    $60.00
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    the painters coat in natural twill

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    $295.00
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    the "howdy" tee

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    $68.00
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    the "willie" tee

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    $88.00
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    the "rider's west" bandana

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    $48.00
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    isabelle natural rinse

    high-rise straight leg, 13.25oz premium denim

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    $235.00
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    the lounge pant in stone

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    $150.00
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    the i+w canvas tote

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    $32.00
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    the "have a nice" tee

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    $68.00
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    ha ko white paper incense pack

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    $82.00
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    catherine natural selvage rinse

    super high-rise trouser leg, 12.5oz stretch denim

    Regular price
    $235.00
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    classic knit pocket tee

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    $55.00
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    the "yee haw" sock

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    $28.00
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    the "parts and service" tee

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    $68.00
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    s/s henley in white

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    $105.00
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    $105.00
    $105.00
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    "lemon love & olive oil" hardcover

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    $40.00
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    the vintage tank in washed white

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    $78.00
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    $78.00
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    i+w x family heirloom weavers cotton throw in natural

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    $95.00
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    the drop tee in vintage white

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    $55.00
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    $55.00
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    the "lost" sock

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    $28.00
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    $28.00
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    i+w vintage white bandana v2

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    $36.00
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    $36.00
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    long sleeve vintage white crew

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    $72.00
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    alabama chanin hand-loomed cotton potholder

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    $58.00
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    $58.00
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    classic knit vintage white crew

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    $48.00
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    $48.00
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    the plus candle set

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    $120.00
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    $120.00
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    the s/s coverall in dover white

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    $295.00
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    $295.00
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    handwoven vented guatemalan palm

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    $95.00
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    handmade pure breu incense

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    $20.00
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    the lounge pant in stone

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    $150.00
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    the "strange days" tee

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    $68.00
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    $68.00
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    bolt sock in natural

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    $28.00
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    the "best buds" tee

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    $68.00
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    $68.00
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    Emil Erwin Signature Belt in Natural

    10oz horween leather w/ brass buckle

    Regular price
    $150.00
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    $150.00
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    shop new arrivals ->

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