in available credit

Go back
our customers and their favorite jeans.
( collab photo project w/ Joshua Black Wilkins )

one year wear / one year where


purchase any pair of full price jeans between 1/1/18 and 1/31/18 to receive a unique discount code valid for 40% off a new pair of full price i+w jeans next January.

limit 4 per customer. discount code valid from 1/1/19 to 1/31/19. may be redeemed online or at any i+w location. offer excludes denim jackets, shirts, and vintage.


we will send you your unique 40% off discount code approximately 90 days from the day your jeans arrive at your door.

exchanges: if for any reason you need to exchange your jeans, we will work to help find you a pair that fits better.

you will receive your discount code one month after the arrival of the jeans you decide to keep.

returns: discount is not valid if a jean is returned.


i+w product offering is subject to change based on production, brand direction and availability. while we can’t guarantee we will have the same style that you bought this year, we can promise we’ll bring you some killer new jeans this time next year.

× close

make love. make art. make jeans.
a new year, a new pair
“for me, jeans are sacred. they always have been. i now have one pair for each year imogene + willie has been open... at the end of the day, i guess it's that simple. a new year, a new jean.”  – matt
read story
we want your jeans to fit you perfectly... period. that’s why we offer a free 30-day exchange policy. so go ahead - take your time, try ’em on, and make sure they fit just right.
read more
“i want to die with my blue jeans on.”
free repairs up to one year from date of purchase... our tough little sewing team is ready and able to take care of your worn in, beat up, and beloved jeans.
more info
we make jeans for real people... and eventually, the jeans we wear need washing. contrary to what some folks say, when you ask us if you should wash your beloved jeans, we’ll say yes... but there’s a little more to it.
read more
imogene + willie - love fades - share your where
share your wear / share your where

we want to see you and your jeans out in the world.

the fresh pair, the slightly worn, or the torn-up beat-to-shit jeans that you couldn’t live without... we want to be able to follow along with your journeys.

share your adventures and your photos with the world (and us). tag @imogeneandwillie on Instagram and Facebook (@imogenewillie on Pinterest, and Twitter), and use the hashtag #lovefades.