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Committed to producing


all of our clothes here


 in the usa

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the cotton project
farmed regeneratively, ginned, spun, milled, and sewn in the USA, all within a 400-mile radius.

four years ago, we had an idea: we wanted to take our commitment to domestic small batch manufacturing to the next level, by focusing on minimizing the environmental impact in our production process. beginning with a tried and true staple... a plain white t-shirt.

after over four years of challenging but incredibly rewarding hard work, we're extremely proud to see this long labor of love come to fruition.
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love fades


an end of life denim recycling program

when your favorite pair of i+w jeans meets the end of the road, we're here to help make sure they don't wind up in a landfill.
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Visit Us
In Person
nashville, tn
2601 12th Ave S
monday–saturday
sunday
10:00am – 6:00pm
11:00am – 5:00pm
Austin, TX
1401 S Congress Ave
monday–saturday
sunday
11:00am – 7:00pm

11:00am – 6:00pm
the nashville shop
our flagship store, housed inside the old granny white service station. located in the heart of 12 south – a lovely little neighborhood we are honored to call home.